Truth Bar is a line of gut-friendly health bars aimed toward women ages 30-50. I had been working on the copy for their email campaigns, where they have seen a steady rise in open rates.

Subject Line:

Indulge Your Campfire Cravings & SAVE


“Mallow” out with this wholesome alternative.


We started at 11% open rates and have climbed to 25% within the past year. After much A/B testing, we have found that their audience responds more to “low sugar” callouts in our copy.